Transparency, traceability… the new foodservice marketing wave

Transparency, traceability… the new foodservice marketing wave

We recently chatted with Katy Jones, FoodLogiQ’s chief marketing and strategy officer, about using the emerging world of applying technology to track each step of a food product from field to fork. OK, so what does traceability, recall management, supplier monitoring — “transparency” in general — have to do with sales and marketing? Well itRead more about Transparency, traceability… the new foodservice marketing wave[…]