Transparency, traceability… the new foodservice marketing wave

Transparency, traceability… the new foodservice marketing wave

We recently chatted with Katy Jones, FoodLogiQ’s chief marketing and strategy officer, about using the emerging world of applying technology to track each step of a food product from field to fork. OK, so what does traceability, recall management, supplier monitoring — “transparency” in general — have to do with sales and marketing? Well itRead more about Transparency, traceability… the new foodservice marketing wave[…]

Foodservice product branding nearing its end?

Foodservice product branding nearing its end?

You can pick your favorite reason why tired branding techniques don’t work anymore for foodservice manufacturers. Millennials don’t care about mom’s brand. The recent Kraft-Heinz news about writing down $15 billion in brand value reminded us about that. In foodservice, private labels have taken over large swaths of the landscape. Print advertising is mostly useless.Read more about Foodservice product branding nearing its end?[…]