Hellmann’s Burger Route is a free app for any burger joint wanting to entice nearby mobile users to stop in for a delicious meal at a slight discount. Participating restaurants reported an average 10% increase in visits in 2018. The app use geo-locating technology to promote your joint to nearby customers who are searching variousRead more about Hellmann’s Burger Route… the digital highway to more customers[…]
You can pick your favorite reason why tired branding techniques don’t work anymore for foodservice manufacturers. Millennials don’t care about mom’s brand. The recent Kraft-Heinz news about writing down $15 billion in brand value reminded us about that. In foodservice, private labels have taken over large swaths of the landscape. Print advertising is mostly useless.Read more about Foodservice product branding nearing its end?[…]
The Fifth Annual Neighborhood-To-Nation Recipe Contest sponsored by General Mills just kicked off… and the Grand Prize winner will be awarded $50,000 in cash and prizes. Two winners across five U.S. regions—a total of 10 winners—will each be awarded cash and prizes worth $21,000. One of the regional winners will be named for the GrandRead more about Got a recipe worth $50,000? General Mills would like to know[…]
Yes, the hard truth is many (if not most) foodservice product videos from manufacturers meant to inform independent operators do just the opposite. Why? They’re usually too long. Focus more on beauty and brand ego than educating customers. Lack nuts-and-bolts info that operators and DSRs want from a video. We get the honor (we meanRead more about Getting more views for your foodservice product videos[…]
Imagine your restaurant customers viewing what their meal will actually look like before they even order? Imagine no more with apps like Kabaq. The virtual reality app uses 360-degree images so dishes can be viewed from any angle on a smartphone or tablet. The high-definition images are the next best thing to seeing the mealRead more about 3D menus arrive so customers can view meal before ordering[…]
Shayne Bybee likes to learn the good, bad and ugly about any restaurant he hopes to serve as a rep for Gordon Foodservice. He depends on one website that has the most honest nitty-gritty reviews. You might want to check the it out, too! Shayne reveals his secret in this podcast segment with Chow TalksRead more about Insider’s secret: Where to find honest opinions about your restaurant[…]
So you want to put your joint on the Instagram map? Here’s how one of the most favorite Instagram places makes it happen.