5 things restaurants should do with social media

5 things restaurants should do with social media

Many restaurants have a love-hate relationship with social media.  Who doesn’t love the idea of constantly communicating about their businesses.  But who doesn’t hate all the work it takes! The reality is, however, a restaurant without a major social media presence is becoming as risky as that three-day-old salmon.  Ryan Gromfin of The Restaurant BossRead more about 5 things restaurants should do with social media[…]

Hellmann’s Burger Route… the digital highway to more customers

Hellmann’s Burger Route… the digital highway to more customers

Hellmann’s Burger Route is a free app for any burger joint wanting to entice nearby mobile users to stop in for a delicious meal at a slight discount. Participating restaurants reported an average 10% increase in visits in 2018.  The app use geo-locating technology to promote your joint to nearby customers who are searching variousRead more about Hellmann’s Burger Route… the digital highway to more customers[…]

Foodservice product branding nearing its end?

Foodservice product branding nearing its end?

You can pick your favorite reason why tired branding techniques don’t work anymore for foodservice manufacturers. Millennials don’t care about mom’s brand. The recent Kraft-Heinz news about writing down $15 billion in brand value reminded us about that. In foodservice, private labels have taken over large swaths of the landscape. Print advertising is mostly useless.Read more about Foodservice product branding nearing its end?[…]

Got a recipe worth $50,000?  General Mills would like to know

Got a recipe worth $50,000? General Mills would like to know

The Fifth Annual Neighborhood-To-Nation Recipe Contest sponsored by General Mills just kicked off… and the Grand Prize winner will be awarded $50,000 in cash and prizes. Two winners across five U.S. regions—a total of 10 winners—will each be awarded cash and prizes worth $21,000.  One of the regional winners will be named for the GrandRead more about Got a recipe worth $50,000? General Mills would like to know[…]

Getting more views for your foodservice product videos

Getting more views for your foodservice product videos

Yes, the hard truth is many (if not most) foodservice product videos from manufacturers meant to inform independent operators do just the opposite.  Why? They’re usually too long. Focus more on beauty and brand ego than educating customers. Lack nuts-and-bolts info that operators and DSRs want from a video. We get the honor (we meanRead more about Getting more views for your foodservice product videos[…]

3D menus arrive so customers can view meal before ordering

3D menus arrive so customers can view meal before ordering

Imagine your restaurant customers viewing what their meal will actually look like before they even order? Imagine no more with apps like Kabaq.  The virtual reality app uses 360-degree images so dishes can be viewed from any angle on a smartphone or tablet.  The high-definition images are the next best thing to seeing the mealRead more about 3D menus arrive so customers can view meal before ordering[…]

Insider’s secret:  Where to find honest opinions about your restaurant

Insider’s secret: Where to find honest opinions about your restaurant

Shayne Bybee likes to learn the good, bad and ugly about any restaurant he hopes to serve as a rep for Gordon Foodservice.  He depends on one website that has the most honest nitty-gritty reviews. You might want to check the it out, too!  Shayne reveals his secret in this podcast segment with Chow TalksRead more about Insider’s secret: Where to find honest opinions about your restaurant[…]