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Food Brand Nation is a podcast dedicated to foodservice product manufacturers — specifically for marketing and sales folks.
Each brief show provides perspective on how to reach and influence customers based on feedback we receive from independent operators and DSRs every week.
The show is produced by the Association for Foodservice Distributor Representatives (AFDR) and Restaurant Product Finder.

Q4 2018 1-Question Survey Report now available

Findings of the Q4 2018 1 Question Survey of DSRs has been published by AFDR.

Each week, AFDR asks its members one important industry-related question.  The quarterly report summarizes the results as well as detailed comments DSRs provide.

Learn more about how to receive your copy.

Topics covered during this period included:

  • Does your marketing department provide you the resources needed to help you with Account Penetration?
  • How many broker sales reps do you have a weekly business relationship with?
  • How often has a Broker or Manufacturer Rep helped you open a new account?. 
  • On  average, how many times per week do you interact (by text, talk or in person) with your regular customers?
  • Do  you dress differently when you’re calling on prospects versus when you’re calling on your regular customers?
  • Which product number (GTIN, Manufacturer number, Distributor number)  is most important to you while making orders/looking for specific products?
  • How many individual products do you know well enough that you can sell them without using info on your laptop or a POS/sales sheet?
  • Do product training and recipe videos help you sell a product or product category?
  • Since labor costs are such an issue with operators, are you selling more labor-saving products than in the past?
  • On average over the next five years, what type of services do you expect your customers will want you to provide?
  • What type of distributor/wholesaler (broadline, specialty, big box stores, Amazon, etc.) is in the best position to compete for operators’ business in the future?
1 question survey
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