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Food Brand Nation is a podcast dedicated to foodservice product manufacturers — specifically for marketing and sales folks.
Each brief show provides perspective on how to reach and influence customers based on feedback we receive from independent operators and DSRs every week.
The show is produced by the Association for Foodservice Distributor Representatives (AFDR) and Restaurant Product Finder.
Opening new accounts for your products is only getting more complicated these days.
But one thing hasn’t changed. Who is (generally) reaching those elusive independent operators?
Your brokers? Company sales reps? Well, you might be surprised.