Food Brand Nation is a podcast dedicated to foodservice product manufacturers — specifically for marketing and sales folks.
Each brief show provides perspective on how to reach and influence customers based on feedback we receive from independent operators and DSRs every week.
The show is produced by the Association for Foodservice Distributor Representatives (AFDR) and Restaurant Product Finder.
You can pick your favorite reason why tired branding techniques don’t work anymore for foodservice manufacturers.
But this is all great news for manufacturers who don’t continue to throw money away over yesterday’s glimmers of marketing hope.
Listen in to today’s podcast!
Now is the time to turn marketing inside out to differentiate your brand from the sheeples continuing to think a new logo is going to be the turning point.
Here are three strategies that few foodservice manufacturers deploy — and probably zero companies use all three.
Stay tuned… we’ll be doing deep-dives on each of these topics in the near future. Oh, and because you’ve listened this far… you’ll be on our VIP list. We’ll be clearing out our lists of deadwood, too.
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