How fast food chains sell more high-priced items

Wonder how the “inexpensive” food doesn’t seem to add up when placing an order at one of the large quick-service national chains?

Well, there’s a science to that.  Involving combo meals, large pictures and purposely complicated menus to drive up the check average.

So, as an independent restaurant operator, what can you learn from the big boys?  This video provides a few ideas…