“Micro batch” ice cream becomes April Fool’s hit

Sometimes we just have to share the silly to take a break from the chaos of the food business.

Australian-based ice cream store Messina broke the news (on April Fools, of course)  that they’re taking its most popular ice cream to the next level with“micro batching,”  But that means there will be only about 15 scoops available each week in its stores.

Ready for a good laugh?  Watch how the popular ice cream shop makes fun of its “artisan” history.