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Food Brand Nation is a podcast dedicated to foodservice product manufacturers — specifically for marketing and sales folks.
Each brief show provides perspective on how to reach and influence customers based on feedback we receive from independent operators and DSRs every week.
The show is produced by the Association for Foodservice Distributor Representatives (AFDR) and Restaurant Product Finder.

Do your product videos drive restaurant operators crazy?

Yes, the hard truth is many (if not most) foodservice product videos from manufacturers meant to inform independent operators do just the opposite.  Why?

  • They’re usually too long.
  • Focus more on beauty and brand ego than educating customers.
  • Lack nuts-and-bolts info that operators and DSRs want from a video.

We get the honor (we mean this!) to view hundreds of foodservice product videos every year.  And we even help produce quite a few.

Listen in as we chat about real-world reactions from operators about videos — maybe even yours! 

PLAY PODCAST BELOW!

FACTS TO CONSIDER

Got a mobile mentality? Here are the rolling averages on how visitors view Restaurant Product Finder.

On average, roughly half search RPF from a desktop vs. mobile device (smartphones and tablets). 

The trend toward more mobile viewing will only continue. How this impacts brands?

  • Make sure you have large, clear images on your website for us to index (500×500 is ideal).
  • Emphasize attention-grabbing product titles. Clear descriptions are more important than brand names to get initial attention from search results.
how visitors view restaurant product finder

PODCAST HOSTS

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