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Food Brand Nation is a podcast dedicated to foodservice product manufacturers — specifically for marketing and sales folks.
Each brief show provides perspective on how to reach and influence customers based on feedback we receive from independent operators and DSRs every week.
The show is produced by the Association for Foodservice Distributor Representatives (AFDR) and Restaurant Product Finder.
As a marketer, when’s the last time you’ve been on a sales call?
There’s nothing like asking independent operators about your product as they scramble to keep their operations humming? Spending time in the real-world environment often provides a much different outlook than you’ll find in the nice-and-tidy research reports that land on your desk.
Opinions about what’s important seem to change as dishes break. Or deliveries show up during lunch rush. And wait staff calls in sick.
You’ll most likely be surprised at how your product messages get through (or not) to these illusive customers.