Ever heard of Luckin Coffee?
Don’t worry. You’ll start hearing about it soon as the company drives to replace Starbucks with its highly automated, cashless and low-priced coffee drink operations.
The company’s strategy focuses on millennials’ desire for coffee they can pickup quickly or have delivered versus Starbucks relaxed, sit-down environment.
Luckin, founded in China in 2017, already has about 4,500 stores in China — exceeding Starbucks 4,300 locations.
Experts say it’s only a matter of time before it invades Starbucks U.S.A. beachhead.