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Food Brand Nation is a podcast dedicated to foodservice product manufacturers — specifically for marketing and sales folks.
Each brief show provides perspective on how to reach and influence customers based on feedback we receive from independent operators and DSRs every week.
The show is produced by the Association for Foodservice Distributor Representatives (AFDR) and Restaurant Product Finder.

Why DSRs don’t recommend your brand anymore

Each quarter, AFDR issues its exclusive 1 Question Survey Report that provides important insights that impact how foodservice products are represented and sold to independent operators.

In this podcast, Dave and Bill chat about a key question featured in the newly released Q1 2019 report… “What makes DSRs sell one brand or product over another.”

The challenge for many foodservice brands is accepting how the world has changed in recent years… and it’s only getting harder to be the “go-to brand” for many DSRs.  Listen in to learn why!

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FOR FUTURE VIP LISTENERS...​

Are you on our VIP List for Food Brand Nation?

Our VIP members get exclusive content and offers to work with AFDR and Restaurant Product Finder that our regular readers don’t see.

There’s only one way to stay on the VIP list.  Keep listening to our regular podcasts! 

Our most dedicated listeners are automatically added each month.  So, hang in there if you haven’t received a VIP note yet… and keep listening!

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